(Click images to enlarge)
D&AD AWARD NOMINATION-2011 Student Awards-"What Else Do You Do?" category.
We all have characteristics about ourselves that we either love or hate. Often, these characteristics D&AD AWARD NOMINATION-2011 Student Awards-"What Else Do You Do?" category.
can be linked back to far off generations. This campaign seeks to use these attributes as a reason
to go to Ancestry.com because once the user reaches the site, they will hopefully discover more
information so they can find out who to blame or thank for these traits.
Two different taglines (Find who to blame/Find who to thank) are used depending on the headline
and placement of each execution.
Two different taglines (Find who to blame/Find who to thank) are used depending on the headline
and placement of each execution.
RADIO
TV
Ancestry.com Commercial from Marissa Langman on Vimeo.