The purpose of this campaign is to provide a clearer connection of the
mission of TOMS Shoes, (that they’ll send another pair of shoes to children
in need). We provide a more tangible understanding as to where the shoes
go and what their new owners might be doing by using the tagline,
Two Journeys Start Here.
Outdoor Wall Posters
Placed in areas with high foot traffic.
TV COMMERCIAL-Narrated by Agentinian Child
Website-TomTracker.com
Users can navigate the globe and find information about weather,
view photostreams, and read live feeds from specific locations.
Smartphone App-Pedometer
Calculates distances users have walked and compares them to distances around the world.
Links to pictures, videos, maps and articles are included with each result.
Calculates distances users have walked and compares them to distances around the world.
Links to pictures, videos, maps and articles are included with each result.
Write Your Own Message
Customers now have the option to include a message that will
appear inside the other pair of shoes sent across the world.
