This integrated campaign is meant to stir up the audience and get people
talking about Stanley Steemer. We drive home the idea that Stanley Steemer
cleans the things you thought could never be cleaned and even the things you
didn’t think were dirty. We also coin the term “STEEM” which is defined in our
executions as the act of cleaning these things with Stanley Steemer. We use the
tagline, For The Purest Clean Around, to tie everything together.
Direct Mail
Guerilla Print
Jersey Shore Takeover
